Breaking the Badge Barrier: Why Dealerships Should Calibrate Off-Brand Vehicles
Posted by ADAS Depot on 12th Mar 2026
The Bottom Line Up Front
ADAS calibrations are your highest-margin service. You're probably already doing them for your own brand, but if you're sending off-brand vehicles elsewhere, you're giving away easy money.
The Market Is Exploding
ADAS calibration is a $12.8 billion market by 2034
65% of collision repairs now require at least one calibration
Each calibration bills $350
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