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From OEM Engineering to Aftermarket Execution: Brunno Moretti on Why ADAS Can’t Be an Afterthought
Most collision shops don’t hesitate to invest in structural repair equipment, welding systems, or paint technology. But when it comes to ADAS calibration, many are still unsure how aggressively they should move. In a recent conversation, Kirk Cave of ADAS Depot sat down with Brunno Moretti, President of ADAS Aftermarket at Burke Porter, to talk about where the industry re …
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Most ADAS calibration businesses don't start in a corporate boardroom. They start in someone's shop, with a technician who sees the revenue their competitors are capturing and decides they want a piece of it. Mark Mastellone’s path into ADAS followed this exact trajectory. After two decades as a paintless dent repair (PDR) and hail technician, he built Montana ADAS from …
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