Earlier this year, we ran a survey of different shops that do ADAS calibrations, made up of specialist ADAS calibration outfits, collision repair shops, glass repair shops, and other types of automotive repair. We release the full results only to participants, and you’re still welcome to receive the full results by participating here.

Nevertheless, we wanted to publish some high-level takeaways to move the industry forward and provide insight and information to those looking to get into ADAS calibrations as well as those looking to sharpening their businesses.

Takeaway #1: ADAS Calibrations Continue To Grow

We asked participants to highlight the growth rates they experienced in 2025. Fortunately, the growth of the industry remains strong, and the growth rate for ADAS calibration revenues over the last twelve was around 30%. This shows that the growth of the industry continues. Moreover, people expected growth over the next twelve months to continue to be solid at 23%.

Takeaway #2: Insurance Pushback Continues To Be An Issue

Insurance continues to be the biggest headache for the industry, with respondents calling out increased difficulties dealing with insurance companies. Even if insurance was tough to deal with last year, they felt it is increasingly difficult dealing with insurance. We know there is pressure on rates as well as push-back on necessary calibrations.

Takeaway #3: Education And Common Standards Crucial

Another theme that was more apparent this year amongst the survey respondents was communicating the importance of doing ADAS calibrations with customers, and the need for common standards. 

We believe that the industry should rally behind efforts to create more standardization in the industry, so that bad actors – those that create a bad rap for the rest of us doing ADAS calibrations – are not rewarded.

Also, the industry needs to do a better job of educating customers about the need for calibrations. The folks at Ascential Technologies have written excellent white papers about this and hope that this continues into the future. 

Interestingly, there seem to be respondents frustrated by shops that don’t see the value of doing ADAS calibrations. There seem to be body shops disregarding calibration requirements and having people sign waivers, or competitive businesses telling customers that calibrations are not needed.

Education shouldn’t just be on the need for calibrations, but how they are done. Some people may think that calibrations only take 5 minutes, but they miss out on the extensive setup time required to perform the calibration!

Takeaway #4: Varied Pricing and Pricing Pressure

We still observe a wide dispersion of pricing for one type of calibration. Yes there should be regional differences and a calibration in San Francisco should cost more than one in Poughkeepsie, but we observed differences in pricing that couldn’t just be explained by differences in cost-of-doing business. If you’re an outlier, beware of losing money on calibrations, or having insurance companies pushing back on your rates.

Moreover, we observed some pricing pressure for some calibrations. For example, the price of a front radar calibration declined -7% versus last year. However, this is probably being more than offset by an increased number of calibrations, as more cars with ADAS features find themselves on the road, and there is growth in more ADAS features per vehicle.

Note: get the complete dataset by taking our survey!

Takeaway #5: Space Is An Issue

One last issue that was brought up by certain respondents was the gripe about insufficient space. Especially as more all-view monitor (AVM or 360) calibrations are being done, which take up the most space, that will create the most consternation with shops. For mobile technicians, that is increasingly an issue where the spaces they find themselves in may not be ideal.

Below is a visualization for how much space you should need. Remember, the larger the space, the less repositioning of the vehicle you will need. Floors should also be level, per OEM requirements.

We appreciate all of your responses, and again you can still participate here to receive the latest survey results: Take Survey Here.